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Privacy Policy
Effective Date: July 1, 2026
Website: www.americanclothingretail.com
Email: thyrra@americanclothingretail.com
Address: 80 Route de Longwy, 8060 Bertrange, Luxembourg
Phone: +(352)26259001
1. Introduction
AMERICAN CLOTHING RETAIL S.A. (“we,” “us,” or “our”) operates the website www.americanclothingretail.com. We are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with our website, services, and communications. By using our site, you consent to the practices described herein.
2. Information We Collect
We collect information to provide and improve our services, personalize your experience, and comply with legal obligations.
2.1. Information You Provide Directly
- Personal Identifiers: Name, email address, phone number, shipping/billing address.
- Account Details: Username, password, purchase history, wish lists, and preferences.
- Communication Data: Emails, chat logs, or feedback submitted via contact forms.
- Payment Information: Credit/debit card details (processed securely through third-party payment gateways; we do not store full card numbers).
2.2. Information Collected Automatically
- Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, clickstream data, and time stamps.
- Cookies & Tracking Technologies: We use cookies, web beacons, and similar tools to enhance functionality, analyze trends, and personalize content. You may manage cookie preferences via your browser settings.
2.3. Information from Third Parties
- We may receive data from partners (e.g., payment processors, analytics providers, social media platforms) to supplement our records and improve service relevance.
3. How We Use Your Information
We process your data based on lawful grounds, including contractual necessity, legitimate interests, legal compliance, and consent. Purposes include:
- Order Fulfillment: Processing purchases, shipping, and returns (via free Luxembourg shipping as highlighted on our site).
- Customer Support: Responding to inquiries and providing assistance.
- Personalization: Recommending products (e.g., minimalist clothing, hats) aligned with your preferences.
- Marketing: Sending promotional emails about new arrivals (e.g., “Fresh Minimal Arrivals”) or bestsellers (“Our Best-Selling Styles Sell Fast”), unless you opt out.
- Site Improvement: Analyzing traffic and user behavior to enhance design, content, and functionality.
- Legal & Security: Preventing fraud, enforcing terms, and complying with regulations.
4. Data Sharing & Disclosure
We do not sell your personal data. Limited sharing occurs with:
- Service Providers: Logistics partners, payment processors, IT support, and marketing platforms (under strict confidentiality agreements).
- Legal Authorities: If required by law, court order, or governmental regulations in Luxembourg or the EU.
- Business Transfers: In the event of a merger, acquisition, or asset sale, with notice to users.
5. International Data Transfers
While our operations are based in Luxembourg, some service providers may process data outside the European Economic Area (EEA). We ensure transfers comply with GDPR safeguards, such as Standard Contractual Clauses or adequacy decisions.
6. Data Security
We implement technical and organizational measures (e.g., encryption, access controls, secure servers) to protect your data against unauthorized access, loss, or alteration. However, no internet transmission is 100% secure; we encourage users to safeguard account credentials.
7. Data Retention
We retain personal data only as long as necessary for the purposes outlined, or as required by Luxembourgish law (e.g., tax, commercial records). Inactive accounts may be deleted after a reasonable period.
8. Your Rights
Under GDPR and Luxembourg data protection law, you have the right to:
- Access, correct, or delete your personal data.
- Restrict or object to processing, including direct marketing.
- Data portability (receive your data in a structured format).
- Withdraw consent at any time (without affecting prior lawful processing).
- Lodge a complaint with a supervisory authority (e.g., Luxembourg’s National Commission for Data Protection).
To exercise these rights, contact us via email or postal address above. We will respond within 30 days.
9. Cookies & Tracking Technologies
Our site uses:
- Essential Cookies: For site functionality (e.g., shopping cart, login).
- Analytics Cookies: To monitor traffic and performance (e.g., via Google Analytics).
- Marketing Cookies: To display relevant ads (e.g., for “minimalist hats” or “clean fits”).
You can adjust browser settings to refuse cookies, though some site features may become limited.
10. Third-Party Links
Our site may link to external platforms (e.g., social media, payment gateways). We are not responsible for their privacy practices; review their policies separately.
11. Children’s Privacy
We do not knowingly collect data from individuals under 16. If you believe a child has provided us with information, contact us for immediate deletion.
12. Marketing Communications
You may opt into newsletters about new collections (e.g., “Our Latest Clean Fits Are In Stock”). Every email includes an unsubscribe link. We may still send transactional messages (e.g., order updates) as necessary.
13. Policy Updates
We may revise this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of the site constitutes acceptance of revisions.
14. Contact Us
For privacy-related questions, requests, or concerns, reach us at:
- Email: thyrra@americanclothingretail.com
- Phone: +(352)26259001
- Mail: AMERICAN CLOTHING RETAIL S.A., 80 Route de Longwy, 8060 Bertrange, Luxembourg
We strive to resolve issues promptly and transparently, in line with our commitment to a “relaxed pleasant shopping experience” as noted in our About Us section.